Burger King Unveils a New Tagline and Jingle
Are you prepared to hear yet another jingle for the foreseeable future? Sure hopes so, Burger King! The chain
is updating its major tagline after 40 years and recreating and remixing its well-known "Have it Your Way" song from the 1970s.
Burger King opted to place consumers at the center of the new campaign in order to "reclaim the flame," or persuade newer
generations to buy into its message. It's all about taking control of your life, making your own decisions, and getting your BK order the way you want.
"Advertising, at its best, is most relevant to people when you celebrate them first, not the brand," claims Tom O'Keefe, CEO of creative firm OKRP,
the organization behind the new campaign. "Burger King is only a little incentive to brighten their day, but we're allowing them to feel like victors.
We hope the music will become an earworm that you can't get rid of because, let's face it, it is irresistible whether or not you are familiar
To that end, the company also disclosed that "You Rule" will now serve as its new motto, building on its long-standing message of "Have It Your Way."
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